FLACK
What does "FLACK" mean?
A press agent or publicist, especially one who promotes someone aggressively.
Meanings
- A publicist or public-relations spokesperson, often used dismissively. The senator's flack issued a carefully worded denial. informal
- To act as a publicist; to promote or hype something. He spent the week flacking his new memoir on talk shows. informal
Word origin
American slang from the 1930s; often linked to Gene Flack, a movie publicist of the era, though this origin is uncertain. Sometimes confused with 'flak' (anti-aircraft fire), a separate word from German 'Fliegerabwehrkanone'.
Remember it
A FLACK talks you up; FLAK shoots you down - one extra letter flips the whole job.
A little poem
He spins the story brighter than it ought-
the flack sells what the man himself forgot.
couplet
Wordplay
- The publicist and the gunner had the same problem at parties: people kept mishearing 'flack' as 'flak'.
What it teaches
Be wary of any praise that someone is paid to deliver; the loudest endorsement is often the most rehearsed.
Quick facts
What does FLACK mean?
A press agent or publicist, especially one who promotes someone aggressively.
Is FLACK a valid word?
Yes — FLACK is one of the answer words in Wordul, the daily word game.
How many letters is FLACK?
FLACK has 5 letters and 1 syllable.
Where does FLACK come from?
American slang from the 1930s; often linked to Gene Flack, a movie publicist of the era, though this origin is uncertain. Sometimes confused with 'flak' (anti-aircraft fire), a separate word from German 'Fliegerabwehrkanone'.
What can FLACK teach us?
Be wary of any praise that someone is paid to deliver; the loudest endorsement is often the most rehearsed.
How players do
Be the first to solve it.